Generation iY: Secrets to Connecting with Today’s Teens & Young Adults in the Digital Age (Updated and Expanded: 5th Anniversary Edition)

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It is no longer accurate to refer to Generation Y as one collective demographic, says author Dr. Tim Elmore. The Millennials who were born after 1990 are a whole new batch of students. We call them Generation iY because their life is dominated by the iPhone, the iPod, iTunes, etc. 

They’ve been identified as the Digital Generation, Mosaics, Techies, Millennials, and Screenagers. They are the talk of Human Resource professionals and newspaper journalists, they are the prize of their parents, and they are the market share every retailer covets. 

Generation iY comprises the kids born between 1990 and 2002—part of the largest generation in our history. The older you are, the more you’ll feel like an immigrant among natives with this new generation. They’ve shifted from our Gutenberg era into their own Google era. Their bias is for action and interaction. We have the privilege of shaping their future. 

Research-based and solution-based, Dr. Tim Elmore’s book outlines practical strategies to:

  • Guide unprepared adolescents and at-risk kids to productive adulthood
  • Correct crippling parenting styles
  • Repair damage from (unintentional) lies we’ve told kids
  • Guide them toward real success instead of superficial “self-esteem”
  • Adopt education strategies that engage (instead of bore) an “i” generation
  • Pull youth out of their “digital” world into the real world
  • Employ their strengths and work with their weaknesses on the job
  • Equip Generation iY to lead us into the future
  • Understand the generation following Millennials: Generation Z 
Elevate Entertainment: 2016
335 pages
Weight lbs.: 1.05
Subject: Christian Living