Unique: Telling Your Story in the Age of Brands and Social Media

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Today's culture is more connected than any time in history, but all this connectivity comes with a price. We live in a world that's become cluttered, distracted, and disrupted by social media, with the average person receiving as many as 5,000 messages a day in one form or another.

If you're a pastor, nonprofit leader, artist, filmmaker, entrepreneur, or creative professional in this hyper-connected, highly distracted world, how do you get your unique idea, project, or vision on the radar of the people who need to respond?

In “Unique,” Phil Cooke, a highly respected media producer and consultant who works in Hollywood and holds a PhD in theology, addresses both the challenges and the opportunities of branding and social media in the twenty-first century. If you have a vision or message to share with the world, “Unique” provides a blueprint to cut through the clutter, communicate your story, and impact your audience.

Cooke has revised his influential book “Branding Faith” to address this pressing need. With tons of new information that specifically addresses both the challenges and the opportunities of social media “Unique” provides a blueprint for individuals and organizations who want to communicate their unique personal story as well as their brand.

This book will help pastors and leaders share their unique vision by helping them brand their message in a way that makes it rise and get noticed above the clutter.

Baker Publishing Group: 2012
256 pages
Weight lbs.: 0.55
Subject: Church Life